Branding and marketing of Gin Social

PROJECT: Develop and design a brand identity to launch cocktail bar Gin Social at Hilton Cairns.

SCOPE: Design the logo, menu and assorted marketing collateral, assist with bar fit-out, build the website, and promote the bar via social media and email marketing.

OUR WORK: Working with our partners at Three Wolves, our team took inspiration from the light, clean surrounds of the Hilton Cairns lobby and surrounding gardens and foliage to design the sharp-looking logo, website, menu and other material. We also manage the bar's social media channels and email marketing campaigns.