WorkLink rebrand


PROJECT: Non-profit organisation WorkLink needed to transform the way they operate due to the introduction of the National Disability Insurance Scheme.

SCOPE: A completely new and fresh corporate identity, including a new name and logo, colour scheme, three new websites, stationery suite, signage and style guide.

OUR WORK: Tropic Studio worked with WorkLink over a six-month period to develop the corporate identity called Thrive. We surveyed staff, worked closely with management and undertook sector research to devise the new look and feel of the organisation. Our work was carried out across a range of platforms, including print, video, events, online, and social media. Visit their website at