PROJECT: Software developer Wipit needed a logo and tagline to communicate the unique feature of their product.
SCOPE: Present a range of different concepts, working with the client to design the perfect logo and positioning statement.
OUR WORK: Wipit is a start-up software design company developing management tools for the construction industry. The unique feature of Wipit is the early warning capacity for the software to predict and alert the user to overruns in the budget, time or completion schedule of any given project. Tropic Studio imagined a logo that takes inspiration from the historical context of gold miners taking canaries into mines as an early warning system for the presence of noxious gases. A modern play on the canary as a sentinel was developed.