Cairns Bank

Client

Cairns Bank

Platform

Logo, print, branding, bank card design, uniform, signage

What we did

Branding, Graphic Design, Illustration, Signage

Banking. Everyone does it. There are loads of providers. But Cairns Bank has a refreshingly different approach, providing unique financial solutions to its members.  Formerly Cairns Penny Bank, it has 30+ years of history in the local community.

The Rebrand

Tropic Studio was engaged to build on Cairns Penny's history and integrity with a modernised refresh of the brand. Our extensive research found a change of name and brand was needed to more closely identify with the bank's services and to stay relevant to a younger generation. In 2019 Cairns Bank was born.

Tropic Studio has developed a logo representing the local region, with a nod to the previous logo which served Cairns Penny for 33 years. It is modern, fun and friendly without losing the all-important professional and trustworthy-ness people need from a financial institution.

Although the branding and messaging has been updated to reach the next generation of customers, Cairns Bank's values and dedication to their members remains the same.

Brand usage and collateral

Following the logo redesign, we worked with Cairns Bank to implement the new brand across the business, from stationery and branch signage to their website and social media advertising.

As the feather in our cap, Tropic Studio designed a new VISA debit card which is different to most other cards, because Cairns Bank is different to other banks. A vertical design, slim style and smooth feel was chosen to compliment the new way we use our cards.

The only problem with having such a beautiful card is that you want to take it out of your wallet all of the time.