Logo, print, branding, signage
Branding, Graphic Design, Illustration, Signage
Palm Tree Recycling - making it simple, safe, and easy for the Cairns community to recycle through the Containers for Change program.
Working with the community, and sharing that recycling doesn't just make sense, it can make cents.
A rebrand was initially driven by a logo update, followed by the design and determination of signage, icons, and infographics.
The clean approach and minimal colour palette promote ease of use across various platforms and mediums.
The new logomark embraces a greener more minimalistic look, showcasing Palm Tree Recycling's simplistic and community focused approach to recycling.
The icon is an homage to the company name and function, accompanied by smooth and clean typography.
Collateral involved with the rebrand included new signage, marketing and advertising, apparel, and stationary.