Rocky Creek Orchards

Client

Rocky Creek Orchards NQ

Platform

Print, Digital, Marketing Materials

What we did

Brand Identity System, Logo, Graphic Design, Animation, Website, Print Collateral, SEO

The Atherton Tablelands, where the soil is nutrient rich, fields are densely green, and birds roam amongst the clouds.

It is here that you can find Rocky Creek Orchards.

Producing fresh fruit from the sunny side for 85 years, it's safe to say that this is Where Goodness Grows.

 

Origins of Rocky Creek Orchards

Rocky Creek Orchards was started by Lorenzo Masasso after emigrating from Italy in the 1920's.

Lorenzo believed that diversity in farming would always provide food for his family. The Masasso family have continued with this mantra and built a flourishing enterprise.

We worked with the Massaso's to deliver a brand refresh inspired by their rich heritage and origin, ensuring to celebrate the great taste and quality of their produce.

The Sunny Side Of Life 

The brand combines an all-round typeface with a bright bursting logo mark to create a dynamic set of branding elements.

Utilising all the elements, we were able to create a fun animated suite representative of the fruity and sunny side of life.

The vibrant color palette is a playful way to showcase Rocky Creek’s diversity, frivolity, and abundance.

 

Website development was further supported by SEO and analytic monitoring setup, ensuring the new website and branding had maximum impact and engagement.