White Whale Coffee Roasters


White Whale Coffee Roasters


Print, digital, signage, packaging, marketing materials

What we did

Graphic design, logos/branding, packaging, signage, website


We really love coffee here at Tropic Studio. So it's hard to imagine a better project for our team than working on the new branding for White Whale Coffee Roasters.

Formerly Industry One Coffee Roasters, the new-look White Whale Coffee Roasters branding reflects the team's values of "coffee that does good".

As true pioneers in the Cairns coffee scene with a vision to reach a larger coffee loving audience, the team wanted a fresh, vibrant, instantly recognisable brand to reflect these values.

Tropic Studio was tasked with translating those values into a beautiful new brand, utilising our unique blend of bold graphic design, global research to discover leading industry brands and, of course, our appreciation for caffeine.

To highlight White Whale Coffee Roasters' commitment to the environment, our team incorporated a stylised image of a whale into the logo with a sublimely sea-worthy colour scheme.

Following the logo redesign, we worked with White Whale to implement the new brand across the business, from cups and coffee bean bags to the large-scale signage on its roastery and cafe.

Finally, a beautiful new website was created to showcase the bold new brand.