Worklink Employment, Thrive, Thrive In Work, Clean Care Cairns, Green Care Cairns
Digital, Print, Events
UI/ UX design, Web design, Building Signage, Event management, Social Media Management, Branding
A key relationship has developed between Tropic Studio and the Worklink Group over the past three years, with our team assisting Worklink with all of the organisation’s design and marketing needs, working across print, web, digital and social media, along with the management of the annual Stress Less Day event.
Our first major project with Worklink was a complete brand and logo overhaul for the organisation to modernise and refresh its look and feel after 25 years of operations. Our team conducted staff and stakeholder surveys, competitor analysis and engagement with the board of directors to develop a vibrant new logo for Worklink and an entirely new brand we named Thrive. Since that inaugural project in 2017, Tropic Studio has continued to manage Worklink’s many marketing and design needs.
When Tropic Studio conducted a user experience audit of Worklink Group’s many websites, the client agreed with our team that the design and development of a new single point of entry to the company and its multiple operations and services was required. The brief to streamline ease of access to information and to have Worklink customers more easily find the information they are seeking was achieved through a simplified graphic-driven navigation feature that is both intuitive and responsive.
Stress Less Day is a major annual corporate event held in Cairns to an audience of 350 people, encouraging attendees and the broader community to acknowledge the mental health of their employees, colleagues and the greater community. While the message is serious, the event is all about fun, with a focus on stressing a little less and being entertained. Tropic Studio manages all aspects of the event from selection and booking of speakers, corporate sponsorship and donations, ticketing and ticket sales, marketing of the event through print, website design and development, social media and email, media releases and PR, audio-visual design, event execution and logistics and follow up surveys and engagement after the event.