Tropic

Client

Tropic Group

Platform

Print design and digital

What we did

Graphic design, copywriting, digital marketing, print collateral

Tropic magazine is Far North Queensand’s premium print offering, built from the ground up by the Tropic Studio team and launched in 2016.

Delivering a positive, aspirational voice for the Cairns and the Tropical North region, our bimonthly publication is designed entirely in-house, with editorial produced by Tropic's own qualified journalists and varied local contributors.
 

Tropic Studio also manages the social media and marketing strategy for Tropic and its online counterpart, Tropic Now.  

Tropic Now’s online traffic has doubled over the past two years to almost two million annual page views, while our creative content consistently sits among top search results; ensuring we engage with both local and visiting audiences. 

Our team does it all on this project every two months: writing, designing, marketing, advertising and distribution. The magazine has become the public face of the Tropic brand, with spin-offs in events, retail pop-up shops and collaborations with other likeminded businesses.

You’ll find it in over 100 outlets from Mossman to Mission Beach, including cafes, shopping centres, hotels, Cairns Airport, retail shops, waiting rooms and more. You can also grab a subscription and get it delivered direct to your letterbox, old-school style.

Tropic Magazine double page spread on textured backdrop
Tropic Studio is where you can get back copies of Tropic magazine
Tropic Studio is the team behind Tropic magazine

Website re-design

In between print deadlines and delivering client projects, our team’s been busy creating a fresh face for our online news site, Tropic Now. Featuring a striking new font, stronger visuals and design elements to reflect today’s reading habits, the new website mirrors the creativity Tropic Studio and Tropic magazine are known for, while enhancing our readers' access to local news.