PROJECT: A complete re-brand of a pharmacy group operating 10 locations across a range of different brands. The brief was to create a brand that could stand out in an extremely competitive market and to launch and market the brand through media buying operations and creative content design.
SCOPE: To look at the entire operation and create a new brand that could cut through in the market. Tropic Studio is the exclusive agency to create and manage all design and marketing operations for the business.
OUR WORK: To ideate a new name and design a new, vibrant brand. Following on, the execution of new retail concepts across the 10 stores including signage, uniforms, merchandising and in-store promotions. Design, print and distribution of 70,000 catalogues per month, new websites and social media management and content creation. All media buying activities to ensure the success of the new brand.
MORE: Visit Alive Pharmacy's website at alivepharmacy.com.au for more information on this pharmacy group's latest specials at their 10 locations.