Social media for TropicNow and Gin Social

PROJECT: Launch and grow the social media channels of TropicNow and Gin Social

SCOPE: Create graphics, write content for posts and grow the audience and followers for the Facebook and Instagram pages of Cairns news website TropicNow and cocktail bar Gin Social. 

OUR WORK: Launching social media marketing pages and profiles in this day and age of constant changes by Facebook HQ isn't easy, but our team has grown these two brands to a collective following of nearly 10,000 Facebook fans and 1500 Instagram followers. Best of all? The cohort of followers are engaged and interacting with the brands - a more meaningful measure of marketing success than over-inflated numbers of inattentive, passive 'fans'.