When the time came for Alive Pharmacy to amalgamate and establish itself among the Cairns community, Tropic Studio was brought onboard to facilitate a full and cohesive rebrand of more than 10 outlets across Queensland.
Our first engagement with Alive Pharmacy involved a complete rebrand of the company to create a vibrant and cohesive look across 10+ outlets across Queensland.
This included store signage, uniforms, merchandising and in-store promotions.
The brief was to create a brand that could stand out in an extremely competitive space, and to launch and market the brand through media buying operations, new signage, fresh catalogue design, and creative content.
With a focus on preventative health and community support, we were able to create a clean and bold logo that now resonates with customers and serves as a point of recognition within the community.
Each month, Tropic Studio designs and manages the print and distribution of 70,000 Live+ catalogues for Alive. Live+ provides residents of Far North Queensland with health and wellness advice while simulatenously promoting products than can be found online or in-store.
In addition, we design a range of advertising materials, across print and digitial.
With the establishment of the Alive brand in-store and in print, a digital presence was required to capitalise on the momentum and maximise growth.
We are invovled with content creation, design, and management of social media accounts for the brand, helping coordinate and execute regular engagement.
To take advantage of their online presence and expand their reach beyond Far North Queensland, we also implemented a range of strategic product marketing campaigns across Google and Facebook, leading to an increase in brand awareness and sales through via theior online chanells.
As the brand developers for Alive Pharmacy, we continue to oversee and facilitate sign design and implementation across all 11 locations.
From Calliope to Cooktown, we ensure Alive representation is consistent and recognisable, no matter the location.