Tropic magazine is Far North Queensand’s premium print offering, built from the ground up by the Tropic Studio team. The magazine was later backed up by online platform Tropic Now, featuring local news, innovation, and culture.

Content Creation

Tropic Magazine spread on cafe table

Every two months we're tasked with writing, designing, marketing, advertising and distributing the magazine, while simultaneously working with our journalists to keep up to date with latest news and developments for TropicNow.

The magazine became the public face of the Tropic brand, with additional spin-off events, retail pop-up shops, and collaborations with other likeminded businesses.

As Tropic Now grew, between print deadlines and delivering client projects, we created a fresh new look featuring a striking new font, stronger visuals, and design elements that better reflect today’s reading habits.

Tropic Now website design mobile views
TropNow website on laptop
Tropic Weekender newsletter on iPhone


Following the redesign and SEO updates, online traffic doubled to two million annual page impressions, and our creative content remains among the top search results, ensuring we continue engaging with both local and visiting audiences. 

To maintain a social presence alongside the mag and website, we create and manage content across a range of platforms including Facebook, Instagram and LinkedIn.

Our managemement has proven effective, garnering a total reach of over 6 million through our social channels.