Wolf Lane Distillery

The Hospo Group approached Tropic Studio to develop a logo for their latest venture, Wolf Lane Distillery. What followed was a unique partnership full of collaborations, creations, and some seriously good tastings.


You can’t keep a good Wolf down… or stop them from expanding their portfolio to a craft spirits distillery.

Before launching, we developed a logo complimentary to their already popular bar Three Wolves, located just across the Wolf Laneway from the distillery.

Ensuring consistency across the brand, we developed a style guide that retains the integrity of the logo and brand.

Wolf Lane distillery logo and styleguid on pink backgroun
Wolf Lane bottle product label design

The Hospo Group, founders of not only the distillery but also Three Wolves, Flamingos Tiki Bar, The Fox Small Bar (+ more), partnered with us on several occasions.

As creators of Tropic magazine, it was only fitting that our platforms were a part of their advertising campaign. 

We created print advertisments, further supplemented by editorial features, and even co-sponsored popular local events like the legendary Melbourne Cup at Nu Nu in Palm Cove.

Wolf Lane print ad design and publication in Tropic magazine
Wolf Lane event and product launch
Wolf Lane and Tropic collaboration

The logo and labels can now be spotted nationally, with their range of award winning tropical botanical gins having expanded to countless additional varietals and distributed at a range of stores including Dan Murphy's.

Three poster designs stuck on grungy wall