Tropic Studio was engaged by Sunlover Reef Cruises as their creative agency in January 2020 and continues to work closely with the local tourism operator across a range of mediums and platforms.
We initially began developing a cohesive brand identity and redesigning their 8-page Moore Reef brochure, alongside a major redevelopment of the company’s website to improve search engine visibility and user experience.
Our services have enhanced Sunlover’s ability to connect and engage with target markets through storytelling, placing the customer in the centre of their content and marketing collateral.
We designed and built a fresh and fun website showcasing Sunlover's reef offerings, ensuring experiences came across as aspirational yet attainable.
Our team undertook extensive SEO keyword research, as well as competitor and industry benchmarking before diving into the design phase.
Utilising a custom built user interface, we developed a visually appealing website that provides an elevated customer experience with great search engine visibility.
Working within a saturated tourism market and to a large international market, Sunlover stands out from its competitors with clear, targeted messaging and striking visuals.
We continue to work closely with Sunlover, creating all marketing material and collateral, including outdoor signage, brochures, and business cards.