So it's important to make it count. At Tropic Studio, we do this by exercising a few key principles when we consult, develop and design a logo.
Simplicity: a logo should be instantly recognisable whether viewed up-close or from the window of a passing car. The logo should be striking with subtle characteristics that make it unique and appealing.
Adaptability: your logo must work in all kinds of formats and sizes, from mobile phone screens to the side of a large building, on company shirts to company cars.
Durability: your logo must stand the test of time. Sure, you might want a complete rebrand at some point in your business journey, but still every logo should stay fresh, current and relevant for years, allowing for minor tweaks or updates along the way if required.